Back Up – Opinion

The truth is out there

Your questions. Their answers.

It’s all about the conversation

Asking the right questions is important; paying attention to the answers is vital.

We actively look for the people that matter most to your brand: your consumers. Whether they’re at the mall, the taxi rank, hidden in databases or on social media – we encourage them to share their opinions.

With these insights, you can make smarter, faster, data-backed decisions about marketing campaigns and product launches. Wouldn’t you rather know before you go?

Actionable outcomes

∇ Conversational research surveys.

∇ 3D product visual surveys.

∇ Augmented Reality (AR) product engagement.

∇ Qualitative feedback.

Research via online, mobile & social channels

∇ Using clients’ online and social media platforms.

∇ Convert followers into insight panels.

∇ Rapid fulfilment.

∇ Instant feedback.

Ongoing research

∇ Branded panels.

∇ Long-term research.

∇ Unlimited engagement.

∇ In-depth consumer understanding.

Research

∇ Community, social clubs and stokvel research.

∇ Peer group discussions.

∇ Ideation workshops.

∇ Product testing and feedback.

Making things better.

Prevention is better than cure, which is what makes community health awareness campaigns so important.

Many South Africans lack access to appropriate healthcare – our research and support services can make a real difference.

Using mobile technology, and working with researchers, NGOs and the private sector, we’re tackling major public health challenges.

We know how to reach people and get them to participate in studies and trials that can help improve things for everyone.

Spreading the word is the best way to prevent other things spreading.

What we can do for you

Community-wide health interventions, research and support services.

Actionable outcomes

Field agents

Our street-smart field agents are young people aged between 22-29 years old. All have completed their matriculates and are part of SETA Leadership programs.

Field work

We understand the cultural diversity and social nuances in the regions we operate in.

Recruitment

We recruit potential respondents to take part in healthy-related research projects by going wherever they are.

Research via online, mobile & social channels

〉Distributions

We connect with 16 million underserved mobile communities by going where they must go most, transport hubs. We reach people in commuting zones throughout South Africa.

〉Education

Field agents attend project-related training and gain the appropriate accreditation i.e Counsellors, GCP to be able to give proper education when in the field.

〉Testing

Self-reporting on test results can be done via our mobile app.

Ongoing research

〉Mobile phones

Our mobile feedback platforms create instant access to results and include built-in rewards, custom electronic data collection and fully-fledged follow -up data integration and reporting.

〉Online

Audiences can be reached online with our progressive web app.

〉Face-to-face

Our fieldworkers are well trained to communicate with the potential respondents in the field.

〉Messaging apps

Large audiences can be reached via social media platforms.

Research

〉Call centre

Dedicated call centre agents make follow-up calls during health interventions.

〉Linkage

We assist by linking screened respondents with specific assigned clinics and dedicated counsellors.

〉Adverse reaction tracking

Test results, adherence and adverse effects are tracked and reported.

A smarter way

Mobile tech means answers in moments

Contact us

Sales and Solutions
tanya@opinionsolutions.co.za
+27 82 497 8479

Projects & Operations
tasha@opinionsolutions.co.za
+27 82 925 2667

Client Services & Enquiries
analda@opinionsolutions.co.za
+27 64 880 6258

Office
+27 87 087 8879
3rd Floor, 368 Jan Smuts Avenue
Craighall, Johannesburg